To Capitalize or Expense: How to Treat Website Costs for Tax Purposes

For most small businesses, having a website is a necessity. But what’s the proper tax treatment of the costs to develop a website?

Unfortunately, the IRS hasn’t yet released any official guidance on these costs. Therefore, you must extend the existing guidance on other subjects to the issue of website development costs.

Depreciable Fixed Assets

The cost of hardware needed to operate a website falls under the standard rules for depreciable equipment. Similar rules apply to purchased off-the-shelf software.

Specifically, once these assets are up and running, you can deduct 100% of the cost in the first year they’re placed in service, as long as that year is before 2023. This favorable treatment is allowed under the 100% first-year bonus depreciation break established by the Tax Cuts and Jobs Act (TCJA).

In later years, you can probably deduct 100% of these costs in the year the assets are placed in service under the Section 179 first-year depreciation deduction privilege. However, Sec. 179 deductions are subject to several limitations.

For tax years beginning in 2019, the maximum Sec. 179 deduction is $1.02 million, subject to a phaseout rule. Under the rule, the deduction is phased out if more than a specified amount of qualifying property is placed in service during the tax year. The threshold amount is $2.55 million for tax years beginning in 2019.

There’s also a taxable income limit. Under that limit, your Sec. 179 deduction cannot exceed your business taxable income. In other words, Sec. 179 deductions can’t create or increase an overall tax loss. However, any Sec. 179 deduction amount that you can’t immediately deduct is carried forward and can be deducted in later years (to the extent permitted by the applicable dollar limit, the phaseout rule and the taxable income limit).

Important: Software license fees are treated differently from purchased software costs for tax purposes. Payments for leased or licensed software used for your website are currently deductible as ordinary and necessary business expenses under Sec. 162.

Internally Developed Software

If you take the position that your website is primarily for advertising, you can currently deduct internal website software development costs as an ordinary and necessary business expense.

An alternative position is that your software development costs represent currently deductible research and development costs under Sec. 174. To qualify for this treatment, the costs must be paid or incurred by December 31, 2022.

A more conservative approach would be to capitalize the costs of internally developed software. Then you would depreciate them over 36 months under Sec. 167(f).

Payments to Third Parties

Some companies take the easy way out. They hire third parties to set up and run their websites. Payments to such third parties should be currently deductible as ordinary and necessary business expenses.

Expenses Incurred before Business Commences

Up to $5,000 of otherwise deductible expenses that are incurred before your business commences can generally be deducted in the year business commences. These so-called “start-up expenses” are covered by Sec. 195.

However, if your start-up expenses exceed $50,000, the $5,000 currently deductible limit starts to be chipped away. Above this amount, you must capitalize some or all of your start-up expenses and amortize them over 60 months, starting with the month that business commences.

Important: Start-up expenses can include website development costs. But they don’t include costs that you treat as deductible research and development costs under Sec. 174. You can deduct those costs when they are paid or incurred, even if your business hasn’t yet commenced.

Need Help?

Until the IRS issues specific guidance on deducting vs. capitalizing website development costs, you can apply existing guidance for other subjects. Your tax advisor will determine the appropriate treatment for these costs for federal income tax purposes. Contact your advisor if you have questions or want more information.

Should You Expand Your Product Line?

Even if your manufacturing company has been successful at selling its current line of goods, it’s probably not smart to keep producing the same products indefinitely. Now, in fact, is an excellent time to expand your product offerings. With global competition ramping up, the manufacturing market is only becoming more crowded and less certain. By anticipating customer needs, you can fortify your position and help ensure continued profitability.

4 Reasons to Consider Expansion

You probably know your market inside and out and take pride in the fact that customers are satisfied with your current products. Unfortunately, this may not be good enough. Here are four reasons to consider product line expansion:

1. Life cycle limits. Most manufactured goods have a limited life cycle. If your company makes products that have already passed through the introduction, growth and maturity stages, they’re probably on the decline. Products enter the decline stage when they no longer meet customer needs or their performance pales compared to new goods on the market — particularly if those new products rely on improved technology.

To avoid being left behind, stay on top of technological developments and upgrade accordingly. If you haven’t turned out version 2.0 or 3.0 of your flagship product yet, it’s probably time to do so.

2. Different market sectors. Expanding your product line enables you to tap new markets and service new industries. A men’s dress shoe manufacturer, for example, could expand its product line to include casual footwear. Or the company could customize existing products for a different target market, such as adolescents. Market research can provide insights into what products consumers or business customers are demanding and what they’re willing to pay.

3. Customer needs. Customer needs change over time, requiring manufactured goods to change with them. Encourage input from customers by distributing surveys and tracking comments on your website and social media accounts. Make sure you follow up and respond directly to customers with suggestions, concerns or complaints. And before you start investing money in new products, be sure to assemble focus groups where you provide potential customers with product previews.

4. Customer loyalty. A solid list of repeat and long-time customers is a hallmark of a successful business. With an established customer base, you can add products or variations of existing products without putting much additional stress on your marketing budget.

Research the purchase history of existing customers to identify products that competitors are currently supplying. For example, a manufacturer of construction equipment can develop new products that offer greater variety and innovation to crews in the field.

Secrets of Success

Let’s say you’ve decided to pursue product line expansion. How should you go about it? For starters, do your due diligence. Solicit customer feedback to ensure a market exists for proposed products.

Also make sure any proposed products make sense from a financial standpoint. Given operational or supply chain constraints, can you make goods cost-effectively? What kind of gross margin and break-even point are you looking at? Will you need to invest in new equipment to make the new products, or do you have excess capacity to handle the orders with your existing equipment? Likewise, are your existing distribution channels up to the job or will you need to hire sales representatives or build a new e-commerce site?

It’s also important to address macroeconomic factors. Everything from sluggish consumer spending to rising interest rates to foreign tariffs could make launching a new product now difficult.

Make sure you keep an eye on the competition, too. Clothing manufacturers have long used competitors as a resource by modeling new designs (with tweaks) on already-successful ones. Sometimes, jumping on current trends is easier and less expensive than attempting to create new ones.

Creative Solutions

Many manufacturing companies begin to decline because they keep producing the same products they’ve made “forever.” To remain competitive, monitor customer trends and technological advances and respond with goods that are desirable in today’s marketplace.

Look for creative solutions — even those outside your field. For instance, an aerodynamic design or stitching technique that works for making sports equipment might be co-opted by a furniture manufacturer. At the very least, investigate any promising new ideas, regardless of their origin.

Four Depreciation Tax Breaks To Build On

Even before passage of the Tax Cuts and Jobs Act (TCJA), construction companies and other types of businesses were eligible for several generous depreciation-based tax breaks. Now it’s a veritable tax bonanza! If you take advantage of one or a combination of the following four provisions, you may be able to depreciate all or most of the cost of business property the first year it’s placed in service.

1. Section 179 Expensing

Under Section 179 of the Internal Revenue Code, a business can elect to “expense” (currently deduct) the cost of qualified property placed in service, up to an annual limit. However, the deduction can’t exceed the amount of income from the business activity and it’s subject to a phaseout above a specified threshold.

Before recent tax reform, the maximum Sec. 179 deduction only gradually increased to $500,000, and the phaseout threshold peaked at $2 million. The TCJA has effectively doubled the maximum deduction to $1 million and increased the phaseout threshold to $2.5 million, with inflation indexing.

So, if your construction business has 2019 earnings of $5 million and it buys $1 million of equipment, it can write off the entire cost this year. It’s important to note, however, that some businesses will be affected by the taxable income limit.

2. Bonus Depreciation

Thanks to another TCJA provision, the 50% bonus depreciation deduction has doubled to 100%. It’s effective for qualified property placed in service after September 27, 2017.

For bonus depreciation purposes, qualified property includes tangible property depreciable under the Modified Accelerated Cost Recovery System (MACRS) with a recovery period of 20 years or less. Significantly, the TCJA has also expanded the definition of qualified property to include used property. Previously, only new property was eligible.

By combining Sec. 179 deduction and bonus depreciation, you may be able to write off the full cost of depreciable business property the first year you place it in service. But be aware that the bonus depreciation deduction will be phased out after five years as follows:

  • 80% for property placed in service in 2023,
  • 60% for property placed in service in 2024,
  • 40% for property placed in service in 2025, and
  • 20% for property placed in service in 2026.

After 2026, bonus depreciation will no longer be allowed (unless, of course, new tax legislation extends it).

3. MACRS Deductions

MACRS is the method most often associated with standard depreciation deductions. Under this method, the cost of qualified property placed in service is recovered over a period of years. The system is designed to provide bigger write-offs in the early years of ownership.

Annual deductions are based on the useful life of the property. For example, computers have a five-year write-off period, while most other equipment is depreciated over seven or 15 years. Typically, a construction business may use Sec. 179 and bonus depreciation deductions with MACRS deductions for any remainder.

4. Business Vehicle Write-offs

The TCJA has also enhanced write-offs for business vehicles. According to the special rules for “luxury automobiles,” depreciation deductions are subject to annual limits. Previously, these limits kicked in at relatively low levels. But vehicles placed in service after 2018 can benefit from increased dollar limits that are indexed for inflation. Now, the annual deduction limits for a passenger car or light duty truck or van are:

  • $10,000 for the first year placed in service,
  • $16,000 for the second year,
  • $9,600 for the third year, and
  • $5,760 for each succeeding year.

The TCJA retained the $8,000 additional first-year depreciation break for passenger vehicles. Therefore, you should be able to deduct up to $18,000 the first year you place a vehicle in service.

Watch Out for the Last-Quarter Tax Tap

Despite enhancements to Section 179 and bonus depreciation, you may decide to use the Modified Accelerated Cost Recovery System (MACRS) to recover the cost of business property over time. If so, beware of a little-known tax trap.

Typically, MACRS deductions are calculated under a “mid-year convention.” This means that you benefit from a half-year’s deduction, regardless of when during the year you placed the property in service. However, if property placed in service in the year’s last quarter — October 1 through December 31 — exceeds 40% of the cost of all assets placed in service during the year, depreciation deductions for all property are figured under the “mid-quarter convention.” This generally reduces depreciation deductions for the year.

Boon for Business

TCJA’s depreciation-related breaks are widely recognized as a boon for businesses. As you contemplate making year-end purchases, be sure to factor in potential tax advantages.

Expanding Retirement Plan Options for Small Businesses

A new final rule from the U.S. Department of Labor (DOL) clarifies some of the ins and outs of multiple employer plans (MEPs). These are defined contribution retirement plans — such as 401(k) plans — that are sponsored by an association or employer group on behalf of member employers.

Clarifying the Rules

Existing DOL rules already allow MEPs to exist. And the new rule, which goes into effect on September 30, 2019, was designed to “clarify and expand the circumstances under which U.S. employers … may sponsor or adopt [MEPs].”

Among other requirements, groups and associations of employers that sponsor MEPs can have as members either:

  • A group of local businesses (for example, a chamber of commerce), or
  • An association of businesses within the same industry, regardless of location.

MEPs to the rescue?

The idea behind multiple employer plans   (MEPs) is simple: When negotiating fees with retirement plan services companies, there’s strength in numbers. Fixed costs associated with managing a 401(k) plan make the average cost per plan participant higher for smaller employers than for large ones.

In fact, the average fee charged to plans with fewer than 100 participants is nearly 50% higher than that of larger plans, based on total fees’ percentage of plan assets, according to the 401(k) Book of Averages.

Besides direct plan administrative costs, reasons that small employers choose not to sponsor retirement plans include the amount of time it would take them to deal with the paperwork, plus the risk of litigation if things go badly with the plan.

Although MEPs can help employers lower the average cost per participant, it’s important to look beyond cost when deciding on a retirement plan. Employers should also consider the simplicity of outsourcing plan administration and sharing fiduciary responsibilities with the plan sponsor. Contact your financial advisor to discuss which options are available to you and what’s right based on your situation.

PEO Guidance

The most significant feature of the new rule is its roadmap for professional employer organizations (PEOs) to sponsor MEPs. PEOs assume the primary legal obligations of an employer, then lease its employees to companies that put them to work under contract with the PEO.

The final rule differs from the proposed version with respect to a PEO’s eligibility to sponsor MEPs. Specifically, the regulations provide a four-part “safe harbor” test.

  1. The PEO is responsible for paying wages to employees, without regard to the receipt or adequacy of payment from those clients.
  2. The PEO takes responsibility to pay and perform reporting and withholding for all applicable federal employment taxes, without regard to the receipt or adequacy of payment from those clients.
  3. The PEO plays a definite and contractually specified role in recruiting, hiring and firing workers, in addition to the client-employer’s responsibility for recruiting, hiring and firing workers.
  4. The PEO assumes responsibility for, and have substantial control over, the functions and activities of any employee benefit that the PEO is contractually required to provide, without regard to the receipt or adequacy of payment from those client employers for such benefits.

The tests are designed to ensure that a company representing itself as a PEO acts as a bona fide employer, and bears responsibility for employee benefits, including a MEP-style plan.

Open MEPs

The new rule does not include a provision that would allow an association to open its membership to businesses of any industry sector in any part of the country to join. Such an entity would be called an “open MEP” or a “pooled employer plan.” Instead, the final DOL rule asks stakeholders to offer their ideas on several regulatory questions around open MEPs. Responses are due by October 29.

A new federal law would be needed to throw open the gates to open MEPs. In fact, proposed legislation — the Setting Every Community Up for Retirement and Enhancement (SECURE) Act — facilitating open MEPs passed in the House in May 2019. But opposition has held the bill back so far in the Senate.

Fiduciary Liability

Joining an association or PEO that sponsors a MEP can help eliminate a significant portion of the fiduciary liability associated with retirement plan sponsorship — but not all of it. For example, the entity that sponsors the MEP is held responsible for fulfilling the basic legal requirements of running the retirement plan. However, as an employer, you’re responsible for choosing a MEP wisely to safeguard your employees’ interests. You also must watch how the MEP is performing overall.

Additionally, individual employers participating in the MEP must satisfy anti-discrimination requirements. Those rules apply to all ERISA plans. They’re intended to ensure that benefits aren’t skewed towards higher paid employees at the expense of the lower paid ones. The MEP administrator would perform the discrimination testing for you. But if you fail, it’s up to you to remedy the situation.

Beware: Even though you’re compliant with the antidiscrimination rules, you could still have problems. How? If one or more employers participating in a MEP are violating the rules, the entire plan could be disqualified.

Right for Your Small Business?

If you currently aren’t sponsoring a retirement plan — or you’re unhappy with the cost of your existing plan — a MEP might be a good solution. Also, if the SECURE Act becomes law, you might have more MEP options to choose from. Contact your financial advisor to determine what’s best for your situation.

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